The Cayman Islands Red Cross (CIRC) has delivered child-protection and sexuality-education programming for over two decades. The Protection Starts Here initiative was launched to bring together stakeholders working in child safeguarding, raise public awareness of child sexual abuse and to strengthen community capacity to prevent and respond to it. PSH shifted the organization’s focus from risk education to proactive protection, aiming to create a culture where adults take responsibility for the safeguarding of children.